NEWS

ALE Advance and Betterwear New Material Co. extend Agency Agreement
Jinhua City— 1 August 2019 — Today at the Offices of Betterwear New Material Co. Ltd, the extension of the representation agreement between Betterwear and ALE Advance was concluded. This marks the start of an exciting new chapter for both companies as ties were enhanced and further extended.
“It is a really special day for ALE Advance as the company has shown consistency in its approach towards 4IR principles in its vision to impact costs and value across the whole value chain of industry. In this vision the Betterwear product offering and commitment to quality has played a pivotal role in the company’s success,” said Mr Willie Theron, Director at ALE Advance.
Positive product impact
The products produced by Betterwear has enabled the mining and other industries to successfully impact their costs through the use of nano-ceramic grinding media in the true patented sense of the word. The raw material enables beads from as small as 100 micron to balls as large as 40mm to be manufactured using a compressive rolling method. This has enabled the use of this media in industries such as ink, pigments as well as fine grinding applications and lately the application into tumbling ball mills to enjoy the benefits of step-change cost impacts in various parts of the globe.
Availability
The product is available through the formal ALE Advance channels as a direct purchase or via several innovative commercial models designed to limit risk, working capital and ROE exposure as well as to maintain adequate stock levels.
For more information, press only:
Willie Theron
+27829267914
www.aleadvance.co.za